Writing

Notes, now on the page.

I am putting down what I have learned about scientific marketing, business development, entrepreneurship and building startup communities that actually help people. Expect honest lessons, a few strong opinions and an occasional confession.

Scientific marketing
Business development
Entrepreneurship
Startup & community building

A laboratory monitor showing sensitivity of 99.8% and interest of 0%.

Scientific marketing13 October 20268 min read

5 Shifts to Customer-Centric Scientific Marketing

Five shifts toward customer-centric marketing in life sciences and diagnostics, from a scientist who used to believe good data sells itself.

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